Case overview
The company had been growing slowly for 20 years through cold- selling and networking relationships. But there had been no focus on marketing, and the company was struggling to find new clients.
The Challenge
The company had been growing slowly for 20 years through cold- selling and networking relationships. But there had been no focus on marketing, and the company was struggling to find new clients.
Our Approach
The overarching goal was to position the organization to use marketing to generate networking and online leads and sales.
The Results
Client expanded an existing large relationship through cross-selling (to a new division), as a result of event participation
