Case overview
HR Consulting Firm in the thick of COVID-19, trying to keep their clients informed of all issues and regulations
The Challenge
HR Consulting Firm in the thick of COVID-19, trying to keep their clients informed of all issues and regulations
Our Approach
The overarching goal was to “lead” the industry with consistent website information and updates during the pandemic
As a team of experienced HR professionals, their clients (funded start-ups and established companies in the Bay Area of California) relied on them for up-to-date information when the pandemic began.
They were working diligently to keep up with the daily learnings and changes with local, state, and federal regulations. It was difficult, as the news was changing on a daily basis in the state of California and nationally .
The Results
These “Tool Kits” were updated and refreshed when the messaging changed from the early days of what to say and what to do (instructing employers) to the “Return- to-Work Tool Kit” that came after lockdowns were over.
Because of the consistent communication and ongoing messaging, their clients were able to steer employees on safe practices and re-open, safely, as needed.
In the first season of implementing these strategies, the marina experienced a significant increase in transient revenues. The combination of improved marketing, a streamlined reservation process, increased visibility in the boating community, and customer incentives contributed to the success of the initiative.
