Case overview
A 20 year-old successful B2B software company had three different divisions and offerings, featuring software and A/V services. Each division had it’s own brand name and logo, but there was little brand recognition for any of them. There had been no marketing function at the company, just sales.
The Challenge
Increase brand awareness and generate online leads and sales.
Our Approach
Creation of an overarching “umbrella” brand, to encompass all three other divisions/brands. New website with the new branding, content rich for maximum user-ease and information. Tactics to send traffic to the new website.
Over the course of a year, a new brand (and name) was chosen and a new website created. All three divisions are represented on the new website, which continues to be updated and added to (with blogs and case studies, new offerings, etc.)
The Results
After the new website was finished, tactics to send traffic to it started generating 10+ valuable (Sales Qualified) leads per month within the first year.
The client is very pleased with the new branding (used for all new marketing tactics, such as a new booth for conferences), and the sales team is using new, branded materials to drive client meetings and close deals.
Most importantly, the sales team is closing deals and generating hundreds of thousands of dollars in revenues!
