Case overview
Gilda’s Club of South Florida had recently moved into a much larger facility and needed to continue their capital fundraising, as well as outreach to underserved communities in South Florida. They were in the process of heavy staff turnover in the marketing and fundraising areas and needed immediate assistance for a 6-month engagement.
The Challenge
They were in the process of heavy staff turnover in the marketing and fundraising areas and needed immediate assistance for a 6-month engagement
Our Approach
Our goals were three fold:
- Position the organization to maximize their marketing and fundraising capabilities
- Provide a marketing and fundraising plan/road map for new personnel to follow
- Onboard, mentor, and coach current and new marketing staff Support and stabilize marketing and fundraising activities during timeframe of high staff turnover
The Results
Client expanded an existing large relationship through cross-selling (to a new division), as a result of event participation
